The Sucecss Story of Elaina Watley of Amazing Lash Studio

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Elaina Watley is a Multi-Unit Franchise Owner of Amazing Lash Studio and Co-Founder of The Butterfly Effect. Elaina began her journey in 2005 with Creative Artists Agency (CAA) as an Entertainment Marketing Assistant. While working for the CAA, she had a rich learning experience for five years. Following this, she joined as Sports Agent Consultant at IMG, later acquired by William Morris Endeavor. She later had an amazing experience at the Amazing Lash Studio, which was the turning point of her career in franchising.

Amazing Lash Studio is a professionally managed franchise-based eyelash extension salon. It was founded in 2010 to provide the highest quality professional eyelash extensions under expert guidance. They are based out of Denver, Colorado. Presently they are operational at more than 250 locations. They earned various recognitions, such as the Fastest Growing franchise in 2019 and were also ranked first in its category in 2020. They are also members of Vetfran, an initiative of the International Franchise Association.

IMG was founded in 1960 with a small deal, leading them to become a global leader in sports, events, media, and fashion. They currently operate in more than 30 countries. They are representatives and managers of some globally famous sports figures and fashion icons. They organize live events and branded entertainment experiences annually. They are one of the largest independent producers and distributors of sports media. They also specialize in providing league development, sports training, marketing media, and licensing. In 2014, IMG got acquired by William Morris Endeavor, a leading global entertainment agency.

Elaina Watley had a very successful career working for William Morris Endeavor as a Sports Consultant Executive. Elaina was working primarily with men and realized that there was a huge opportunity to promote entrepreneurship for women too. Therefore she left the sports industry to do her own business. She decided to inspire other women to pursue entrepreneurship. This thought shaped her path into the world of the franchise industry.

Elaina Watley started a franchise business with her first Amazing Lash Studio in 2016. She was initially tasked to build a team of 16 lash artists and 6 lash consultants. With the hands-on experience, she learned a lot about providing excellent customer service. Later she partnered with Amber Donadio and Annie Linares to start two more studios to expand the business to 5 more studios.

Elaina graduated High school from Paterson Catholic High School when she was sixteen in New Jersey. After graduation, she moved to Miami to pursue Bachelor’s in International Relations and International Finance from Florida International University between 2002 and 2005. Her supportive nature is one of her best qualities that earns her the highest respect. She has a good reputation for her leadership, which has also inspired many other woman entrepreneurs.