Stacy Soderstrom CFE on Carving her Place in the Franchise Industry

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Stacy Soderstrom has been a CFE, Co-Founder, and VP of Franchise Development at Smashburger since February 2022. She has an experience of sixteen years dealing with various businesses across various business functions. She has worked with big brands such as The Village Butcher, KFC, Jack in the Box, Quiznos, and Boston Pizza International Inc. She is a well-respected figure and considered among the leaders in the food franchise industry. Many professionals in the franchising world admire Stacy Soderstrom for her professional skills, including Franchising, Team Building, Lead Generation, and Sales, especially due to her strong industry knowledge and Interpersonal skills.

Smashburger was founded in 2007 to provide its customers with the best quality ingredients. Their USP offers fresh ingredients, including Angus Certified Beef which is never frozen. What differentiates them is their Open View kitchen, where customers can see the processes happening in the kitchen. In recent years they have added almost twenty new stores each year. It is the quickest fast-casual concept franchise that has reached the 200-restaurant milestone while continuing its good growth rate. They are operational in 38 states from 9 countries with more than 340 locations.

The Village Butcher is a whole animal butchering company and restaurant located in Central California Valley, which was founded in 2019 while keeping in mind to provide its customers with locally sourced premium meat and whole animal products along with other products like seafood, sandwiches, and salads. Their business model helps local farmers with sustainable agricultural practices.

Stacy Soderstrom studied between 1998 to 2001 for her business degree from Portland State University School of Business with a specialization in Business, Marketing, and Advertisements. Her extracurricular achievements included: “Alpha Chi Omega,” a mid-tier sorority considered down-to-earth and genuine. She graduated from Clackamas Community College with an Associate degree in General Studies in 1998. She also participated in Intercollegiate softball and Collegiate Varsity level Softball during her period there. Additionally, she earned a Certified Franchise Executive (CFE) certification from the Institute of Certified Franchise Executives (ICFE), which she earned in December 2020.

Stacy Soderstrom CFE is currently associated with the local Woman’s Franchise Network of IFA. She is also a participant in the Franchise Business Network. She has also volunteered as a Board Member of the Modesto North Chapter at Soroptimist International of the Americas, Inc, which is working to improve the lives of women and girls through educational programs leading to social and economic empowerment.