The world’s first indoor trampoline park, Sky Zone, appoints Will Fraker to spearhead CircusTrix Franchise Division as the Senior Vice President of Marketing. Will Fraker will now be in charge of marketing strategy for the CircusTrix family of companies, including Sky Zone, Rockin’ Jump, and DEFY. Fraker will manage a team focused on growing the brands, utilizing strategic alliances, and assisting franchise owners in 16 countries in attracting new and returning guests to their parks.
COO of CircusTrix Franchise Division, Glenn Lord, is happy to have Will Fraker to help Sky Zone franchise owners boost sales and strengthen Sky Zone’s brand position as the industry’s premier active entertainment locations. Fraker formerly worked at Scorpion as Senior Director of Franchise Marketing, leading large-scale digital marketing campaigns focused on brand strategy and local growth for brands with 120 to 400 locations. He rose to Senior Director and client lead for businesses including Neighborly and Goldfish Swim School.
For years, Will Fraker, an accomplished digital marketing executive and leader, has held positions of increasing scope and responsibility. As Sky Zone Appoints Will Fraker to lead its marketing initiatives, Fraker says, “The demand for experiential entertainment continues to grow, and I’m honored to be a part of the company leading the industry.”
Fraker further adds that “Our parks are constantly innovating what active play looks like to deliver an unparalleled experience. I’m excited to bring that same energy to the way we tell our story, while building unique and lasting connections with our guests. As a parent, now more than ever we’re seeing the importance of less screen time and more play time, so this opportunity to get more families and friends engaging in active play together is very gratifying.”
Fraker previously worked at Disney as a Business Development Account Manager. He has pursued an MBA from Azusa Pacific University and a BA in Psychology from Biola University.
Sky Zone, the world’s first trampoline park, opened in 2004 and offered gravity-defying, wall-to-wall aerial thrills. Now there are Sky Zones in over 170 cities in the US alone. Also, onboard, the Carnival Panorama was Sky Zone’s first trampoline park. Most recently, SkyZone was recognized as one of the premier franchise firms best positioned for development in uncertain times.
CircusTrix, the world’s largest developer, operator, and a franchisee of trampoline and active entertainment parks, owns and operates Sky Zone. If you are looking for entertainment franchise opportunities with SkyZone, check out information on their website. However, it is worth noting that you must have at least $500,000 in liquid assets and a net worth of $1.8 Million to qualify for a Sky Zone franchise as per website data.
