Sarah Rozul’s career is a testament to her expertise and innovation in the franchise industry. With an impressive portfolio that spans some of the world’s most iconic brands, Sarah has consistently demonstrated her ability to drive brand growth, forge strategic partnerships, and execute marketing campaigns that resonate globally.
Strategic Leadership at NBCUniversal
As a Senior Manager of Franchise Strategy at NBCUniversal, Sarah Rozul has been instrumental in shaping the company’s franchise initiatives since May 2024. Based in Los Angeles, she leads strategic planning and execution for some of NBCUniversal’s most prominent franchises. Her role involves collaborating with cross-functional teams to ensure that marketing campaigns align with overall business goals, driving both awareness and revenue.
Driving Success at The Walt Disney Studios
Before joining NBCUniversal, Sarah spent three years as a Manager of Marketing Partnerships & Promotions at The Walt Disney Studios. From July 2021 to June 2024, she led promotional partner marketing campaigns that not only drove box office revenue but also enhanced brand value for theatrical film releases and Disney+ titles. Sarah’s work in managing partner accounts across various sectors—including automotive, technology, and retail—underscored her ability to deliver integrated marketing solutions that brought significant value to Disney’s portfolio.
Pioneering Franchise Development at Disney Parks
Sarah’s tenure at Disney Parks, Experiences and Products further showcased her prowess in franchise management. As a Franchise Marketing Manager from November 2019 to August 2021, she was responsible for the global development of select properties within the Disney Media Classics & Entertainment portfolio. Her efforts in aligning product launches with retail and content partner plans contributed to the expansion of licensed merchandise and marketing opportunities, reinforcing Disney’s dominance in the franchise space.
Global Brand Marketing at Funrise
In 2019, Sarah expanded her expertise into the toy industry as a Global Brand Marketing Manager at Funrise. Partnering with Nickelodeon, she promoted the launch of new series and developed global marketing strategies for the company’s girls’ brands. Her ability to collaborate with international teams and manage marketing assets across regions was critical in establishing Funrise’s products in competitive markets.
Innovative Event Marketing at Universal Studios Hollywood
Sarah’s earlier roles at Universal Studios Hollywood, where she worked from 2015 to 2019, laid the foundation for her success in franchise marketing. As an Associate Manager of Events Development & Marketing, she was the driving force behind the promotion of major events such as The Wizarding World of Harry Potter and Halloween Horror Nights. Her strategic marketing roadmaps and integrated communication plans significantly boosted attendance and revenue during non-peak periods.
Throughout her career, Sarah Rozul has exemplified a deep understanding of brand management, strategic partnerships, and marketing operations within the franchise industry. Her journey reflects not only her professional growth but also her enduring impact on some of the most beloved global brands.
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