Kassia Trumbull has quickly become a notable figure in the franchise industry, with a career that spans several high-profile companies and positions. Her journey, marked by significant achievements and a deep commitment to the field, demonstrates her expertise and passion for franchising. Currently serving as the Senior Director of Franchise Development at Gong cha Global, Kassia’s career trajectory and accomplishments highlight her as a rising star in the industry.
Early Career and Foundational Roles
Kassia’s career in franchising began at Mayweather Boxing + Fitness, where she served as a Franchise Sales Executive from August 2020 to December 2021. During her tenure, she was instrumental in maintaining and expanding a robust sales pipeline. Her responsibilities included managing leads, assisting in sales meetings, reviewing Franchise Disclosure Documents (FDDs), and preparing franchise agreements. Her proactive approach and dedication to improving sales processes led to consistently exceeding monthly sales targets, closing 5-15 deals each month. Kassia’s ability to make over 100 calls a day and her professional phone manner in qualifying inbound prospective clients showcased her strong work ethic and commitment to success.
Progression at Inspire Brands
In March 2022, Kassia joined Inspire Brands as a Franchising Manager. Over the next year, she played a crucial role in developing and executing a territory management strategy, identifying potential franchise opportunities, and ensuring the timely advancement of franchisee candidates through the approval process. Kassia’s deep understanding of Inspire Brands’ development process, including FDD requirements and key stakeholder engagement, was pivotal in navigating deals from sourcing and qualification to closing.
Her tenure at Inspire Brands was marked by several key achievements, including fostering strong business relationships with brand teams, utilizing project management tools to complete assignments, and helping identify and resolve project-related risks. Kassia’s involvement in post-project evaluations and lessons learned demonstrated her commitment to continuous improvement and strategic growth.
Leadership at Gong Cha Global
In November 2023, Kassia took on the role of Senior Director of Franchise Development at Gong cha Global. In this position, she oversees various aspects of franchise development, including identifying and evaluating potential target candidates, generating leads, and evaluating prospective franchisees to ensure they meet qualification requirements. Her ability to prepare and deliver compelling sales presentations, negotiate franchise agreements, and cultivate strong relationships with franchise prospects underscores her comprehensive approach to franchise development.
Kassia’s commitment to market research and staying informed about industry trends, competitor activities, and market conditions allow her to make strategic decisions. Her focus on regulatory compliance ensures that all franchise activities adhere to relevant laws and regulations, seamlessly coordinating legal documents and approvals.
Skills and Expertise
Kassia’s career is characterized by her extensive skill set, which includes franchise development, lead generation, franchise qualification, sales presentations, negotiation, relationship building, market research, regulatory compliance, and performance metrics tracking. Her ability to navigate complex franchise agreements, develop strategic plans, and foster collaboration across various teams highlights her leadership and management capabilities.
Her expertise in utilizing project management tools and disciplines to complete assignments, maintain accurate data, and meet deadlines has been instrumental in her success. Kassia’s proactive approach to identifying new sales opportunities, managing sales pipelines, and protecting the pipeline from potential risks demonstrates her strategic mindset and dedication to achieving business goals.
Personal Interests and Unique Background
Beyond her professional achievements, Kassia’s unique background and personal interests add depth to her profile. An ex-lemonade stand CEO and rock climbing rope rug engineer, Kassia has an eclectic array of experiences. Her involvement in nature, collecting national park socks, enjoying live music, and exploring underground caves showcase her adventurous spirit and love for the outdoors.
Kassia’s current role at Gong cha Global allows her to work alongside some of the brightest minds in the industry, helping aspiring franchisees get their businesses up and running. Her commitment to helping others achieve their entrepreneurial dreams is a testament to her passion for franchising and her dedication to making a positive impact.
Kassia Trumbull’s rise in the franchise industry is a result of her hard work, strategic thinking, and unwavering dedication to excellence. Her journey from a Franchise Sales Executive to the Senior Director of Franchise Development at Gong cha Global reflects her deep understanding of the industry and her ability to drive growth and success. As she continues to make significant strides in her career, Kassia Trumbull remains a rising star to watch in the franchise world, inspiring others with her achievements and commitment to helping businesses thrive.
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