Justin Goes is a confident, competitive, and innovative leader with a robust track record in the franchising industry. With a career spanning over two decades, Justin has consistently demonstrated his ability to achieve quantifiable results and make a significant impact through strategic thinking, proactive leadership, and clear communication. His journey is marked by a series of high-profile roles that showcase his entrepreneurial spirit, technical acumen, and commitment to excellence.

Justin’s leadership style is defined by his motivational approach and his unwavering focus on setting challenging goals. He holds his team accountable for results, ensuring that each member is aligned with the overall objectives of the organization. His confidence and competitive nature drive him to push boundaries and achieve notable outcomes. Known for his excellent presentation skills and energetic demeanor, Justin is an action-oriented leader who thrives on achieving measurable success.

In his leadership roles, Justin emphasizes the importance of being task-oriented and communicative. He values direct and clear communication, which fosters a transparent and efficient working environment. His ability to lead global, cross-functional teams is a testament to his strategic thinking and his capacity to manage complex operations across different markets.

Justin places a high value on key business decisions and approaches them with thorough and objective reviews. He is approachable and invests in building strong working relationships, recognizing that a cohesive team is crucial for success. His strong networking skills and open-mindedness make him adept at handling conflicts and fostering a positive work culture.

An innovative thinker, Justin is always receptive to new ideas and highly skilled in implementing them. His career is marked by a series of successful innovations that have propelled the organizations he has worked with to new heights. His ability to embrace and drive change is a core component of his leadership style, ensuring that his teams are always at the forefront of industry trends.

Justin’s technical skills are impressive, particularly in analytics, reporting, and presentation building. Fluent in both Dutch and English, he excels in communicating complex ideas clearly and effectively. His technical expertise is a valuable asset in his strategic roles, enabling him to leverage data and insights to drive business decisions.

Career Highlights

In his current role at Gong cha Global, Justin has been instrumental in expanding the brand’s footprint in the UK and Ireland. His strategic vision and leadership have driven the successful launch of new locations, solidifying Gong cha’s presence in these markets.

As the Co-Founder and Managing Partner of The Foodservice Experts, Justin has leveraged his extensive industry knowledge to provide consultancy and strategic guidance to foodservice brands. His entrepreneurial spirit and independent drive have been key factors in the company’s success.

Justin’s entrepreneurial journey includes his role as the owner of SUBJG Holding bv, where he has managed various business ventures and investments. His ability to identify and capitalize on opportunities has been a hallmark of his career.

At Subway International, Justin held a pivotal role in overseeing the brand’s development across Europe. He led a team responsible for store development, operations, and marketing, driving significant growth and expansion in the region. His tenure at Subway was marked by his ability to build sales, profits, and new store locations.

In this role, Justin was responsible for the development of Subway in Nordic markets. He led a team of Development Agents and marketing professionals, successfully driving the brand’s growth and market penetration. His focus on building sales and profits was evident in the substantial growth achieved during his tenure.

Justin’s early career at Subway saw him overseeing the development of the brand in Belgium and the Netherlands. His strategic approach and commitment to excellence laid the foundation for the brand’s success in these markets.

As one of the pioneering franchise owners of Subway in the Netherlands, Justin demonstrated his entrepreneurial prowess by successfully establishing and running the second Subway restaurant in the country.

Justin Goes’s career in the franchising industry is a testament to his exceptional leadership, strategic vision, and innovative mindset. His ability to drive growth, build strong teams, and implement new ideas has made him a prominent figure in the industry. With a strong desire to achieve and make an impact, Justin continues to be a dynamic leader, shaping the future of the franchising industry with his unwavering commitment to excellence.

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