Gabriella Ferrara on Customer Centricity in the Franchise Business

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Gabriella Ferrara is presently a Vice President of a Franchise in strategic sales at Scorpion. Gabriella was recognized as one of the “top 100 Influential Women in Franchising” in 2020 by What Franchise. ‘What Franchise’ is a popular online magazine with its origins in the United Kingdom. Gabriella has been featured in various magazines and podcasts for her unique achievements and successful franchising. Gabriella has great experience handling businesses with her knowledge of franchises, technology, and sales.

Gabriella Ferrara believes that, over time, the importance of customer experience has risen greatly in the franchise domain. According to her, experience with the company matters more to most people than the product itself. Gabriella strongly emphasizes that it is always better to prioritize a hard-earned reputation over quick sales. Gabriella advocates having a strong online presence as the digital space is the first point of contact for customers now. Gabriella states that consumers need to access websites to better impact them easily.

Scorpion is a technology-based company that provides localized and customized solutions for digital marketing services. Scorpion was founded in 2001 in Salt Lake City, UT, USA. Scorpion improves its customer’s digital presence and brand image by publishing reviews and refining its SEO & E-mail marketing support. Scorpion has its headquarters in Salt Lake City and offices in Texas, California, and New York. Scorpion has earned a great reputation as one of the best places to work for employees.

Gabriella Ferrara pursued her bachelor’s degree in Business from Pace University’s Lubin School of Business. She studied there between 2012 to 2016, with a dual focus on Finance and General Business. Gabriella finished her bachelor’s with a Summa Cum Laude grade. Gabriella was recognized for being on the Dean’s List First Honors every semester. Gabriella was also a President of the Student Government Association for the Lubin School of Business. Gabriella also served at the Pace’s Chapter of Beta Gamma Sigma as the President.

Gabriella Ferrara has a very busy schedule, yet she manages to volunteer for Pace University. Gabriella is currently Chair of the Graduates of the Last Decade (GOLD) Committee at Pace University. She has worked with the committee members to enhance alum relationships over the last decade. Gabriella actively engages in activities that bring together alums from the last decade. Before that, Gabriella was serving Pace University as a Steering Committee Member. The Steering Committee was designed to set recommendations to benefit all the alums based on the association’s structure and guidelines.

Gabriella Ferrara has earned special recognition owing to her professional and personal skills. Gabriella is a very efficient player when it comes down to business development. Gabriella is a well-respected figure among her associates, as she has great public speaking skills. Her written and verbal skills set her apart from everyone around her. Gabriella has a very deep understanding of technology which further adds value to her services.