AVP of Propelled Brands, Jeffery Lewis CFE's Solid Franchise Tenure

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Dallas-Fort Worth Metroplex-based Certified Franchise Executive (CFE) Jeffery Lewis is an expert in franchising. Since 2017, Jeff has served as Propelled Brands’ Assistant Vice President of Franchise Support. Before that, he served as the Senior Director of Franchise Operations. When he joined Propelled Brands as an executive, Jeff implemented bold, strategic plans to transform the company’s business while serving as a resource for internal and external teams to deliver winning results and best-in-class processes. As a network operations manager, he has overseen the work of a team of 13+ people and a P&L of about $2M.

Before joining AlphaGraphics, Jeffery Lewis worked for a company where he learned about franchise operations, consulting, and training. With over a decade of experience, he helped develop and implement sales and marketing strategies for the company’s franchise partners, ensuring the best practices. In addition to training and supervising outside sales representatives, Jeff was also responsible for increasing sales in growth areas and services. As a result, he handled vendor relations for Fortune 500 companies, including negotiating and reviewing contracts. Jeff oversaw AlphaGraphics franchisees in the Western United States.

Jeff joined FastSigns in 2013 as a business consultant following AlphaGraphics. He was promoted to a Senior Business Consultant three years after that. Since joining the company four years ago, he has led four regional business consultants and managed multiple franchisees. He has also used data analysis to identify the root cause of process opportunities and varying risks among franchisees. To accomplish this, Jeff worked closely with franchisees to develop long-term relationships and implement plans in line with corporate goals. By sharing best practices and expertly guiding processes, he influenced business outcomes and increased sales.

Jeff has worked with Propelled Brands for the last four years, a corporate umbrella under which service industry franchise brands operate and grow. Propelled Brands® includes FASTSIGNS®, NerdsToGo®, MY SALON Suite® and Salon Plaza®, all of which have found tremendous success in their respective industries. While FASTSIGNS is the leader in the $29B sign industry, NerdsToGo is a growing franchise organization in the IT services business, followed by MY SALON Suite and Salon Plaza (Suite Management Franchising, LLC) are growing brands in the beauty services sector.

In 1994, Jeffery graduated with a Bachelor of Science in Business Management from Utah Valley University. According to him, whether creating and integrating support programs to comply with requirements or helping business owners succeed or writing and presenting content for organizations or devising ways to increase franchisee profitability, Jeff is always aligned to his organization’s objectives, which helps him deliver incredible impact driven by his innate leadership skills.