The Dolly Llama Signed a Multi-Unit Franchise Agreement of $25M

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The Dolly Llama recently signed several multi-unit franchise agreements totaling $25 million for locations in California, Nevada, Pennsylvania, Florida, and Texas. The brand, which began franchising in 2020 to expand the unique concept to major US media markets, has seen exponential franchise growth since 2022, fueling an aggressive and immediate expansion strategy across the country.

The Dolly Llama is exploding across the United States. Several locations are currently under construction, including one in Dallas, TX (2817 Howell Street, Suite 210), which is scheduled to open later this month and nine additional locations the end of the year. Additional multi-unit agreements have been signed-in Winter Garden, Dr. Phillips, and other regions throughout North, Central, and South Florida; Las Vegas, Nevada; and Houston and Beaumont, Texas.

Co-founder Eric Shomof informs that they have designated 2022 as The Dolly Llama’s year of expansion, beginning with the first franchise location in Dallas, TX, later this month. Plus, due to the brand’s growing popularity, they’ve signed deals for over 25 locations across five states in just a few months!” This is an incredible accomplishment for the team and serves as excellent motivation to continue our expansion efforts across the country.

The Dolly Llama was created as a modern dessert shop where guests can relish mouthwatering waffles and ice cream. While the concept’s success can be attributed to its innovative and artisanal menu, the experience offered at The Dolly Llama locations has made the shops a beloved destination for Angelenos and tourists alike. The three Los Angeles locations share an unmatched aesthetic flair and instagrammable design elements such as large neon signs, iconic llama footprints, and bubble-waffle-shaped prints along the walls, which will be replicated in franchised locations.

The brand takes pride in offering authentic European flavors and techniques, such as traditional Belgian waffles and the Hong Kong Bubble Waffle, made with a special batter that results in an unusual crispy and custard-like texture. The three distinct waffle styles – OG Liege Waffle, Bubble Waffle, and Bubble Waffle Jr – serve as the foundation for an interactive menu featuring ‘Top Picks’ waffle and ice cream desserts, ice cream waffle sandwiches, and a ‘Build Your Own’ menu where customers are encouraged to “go nuts” with unlimited toppings, resulting in an infinite variety of flavor possibilities and combinations. Another extravagant brand staple is Signature Shakes.