As summer nears its end, MY SALON Suite, a network of independent beauty salons across the U.S., is mobilizing for a cause close to their hearts: Childhood Cancer Awareness Month in September. Each year, they partner with St. Jude Children’s Research Hospital, a renowned institution dedicated to conquering pediatric cancer and other life-threatening illnesses. St. Jude’s mission ensures families never receive a bill for treatment, travel, housing, or food, allowing them to focus solely on their child’s recovery.

MY SALON Suite believes that as a collective of independent beauty entrepreneurs, they can make a significant impact. With September approaching, here’s how stylists and salon owners can prepare to transform September into a month brimming with hope, support, and meaningful contributions:

Creative Fundraising Strategies:

1. Eye-Catching Donation Jars: Place vibrant donation jars on counters or retail shelves. Mason jars are perfect for this purpose. Design attractive labels explaining the cause and encouraging clients to donate spare change. Alternatively, decorate the jars with red and yellow ribbons, the signature colors of Childhood Cancer Awareness Month. Share inspiring stories or facts about St. Jude’s mission to spark generosity. Printable materials are readily available within the MY SALON Suite app.
2. Retail Therapy for a Cause: Select specific retail products and designate a portion of the proceeds to St. Jude. Create unique bundles or limited-edition items that highlight Childhood Cancer Awareness Month. Promote these products and the cause they support through signage and social media platforms. Consider setting up a donation link with Square, allowing clients to contribute directly.
3. Fundraising Events: Organize special events like haircut-a-thons, manicure-a-thons, or spa days where a percentage of the proceeds go to St. Jude. Collaborate with fellow stylists to host workshops, classes, or beauty nights with an entry fee that benefits the cause. Raffles or silent auctions featuring donated products or services can also generate significant contributions.
4. Raising Awareness Through Visual Cues: Decorate your salon with gold and red ribbons, symbolizing Childhood Cancer Awareness Month and St. Jude Children’s Research Hospital. Display flyers providing information about St. Jude and the impact of donations. Encourage stylists to wear yellow ribbons daily and offer one to every donating client.
5. Educating Clients: Provide informational materials about St. Jude’s work and ways clients can contribute. Share stories of children and families who have been supported by St. Jude. Utilize social media platforms throughout September to share facts, statistics, and heartwarming stories.

Harnessing the Power of Social Media:

1. #StJudeMSS Campaign: Create a vibrant social media campaign using the hashtag #StJudeMSS. Share engaging content like videos, client testimonials, and live updates on fundraising progress. Leverage the pre-designed content and templates available within the MY SALON Suite app.
2. Cash Calendars: Utilize Cash Calendars on social media stories to easily raise funds. Clients can donate the corresponding amount for each day of the month. For example, the 1st could be $1, and the 15th could be $15. Pre-made Cash Calendar Instagram story templates are available within the app.
3. Client Engagement: Encourage clients to share personal stories on social media about their experiences and why they support the cause.
4. Incentivize Participation: Offer discounts or special promotions to clients who make donations. Create loyalty programs that reward clients for their contributions. Host weekly drawings or giveaways for participating clients.

Planning and Appreciation

1. Preparation is Key: Order all necessary materials (donation jars, signage, retail products) well in advance. Schedule fundraising events and promotions on your calendar. Set clear fundraising goals and track progress throughout September.
2. Gratitude Goes a Long Way: Send personalized thank-you notes to clients who donate, or acknowledge them on social media. Consider creating a “Thank You” wall showcasing generous contributors. Polaroid photos highlighting each client and their donation can add a personal touch.
3. Celebrate Success: Share your fundraising achievements and express gratitude on social media platforms.

Join the Movement:

MY SALON Suite provides extensive resources within their app to support stylists and salon owners every step of the fundraising journey. Together, through creativity, dedication, and passion, September can be transformed into a month of hope and healing for countless families battling childhood cancer.

By uniting as a community, MY SALON Suite exemplifies the power of independent businesses to make a positive social impact, one service at a time.

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