Smalls Sliders, the vibrant cheeseburger slider brand taking the fast-food scene by storm, has announced a bold move to accelerate its expansion strategy. The company plans to open its own corporate-owned and operated locations, starting with a flagship store in Georgia this fall. This innovative approach signifies a major step forward for Smalls Sliders, building upon its existing robust franchise development model.

“Smalls Sliders has truly established itself as a force to be reckoned with in the quick-service restaurant (QSR) space,” declared Don Crocker, Chief Development Officer of Smalls Sliders. “By strategically adding company-owned locations to our successful franchise network, we’re not only investing in the long-term health of our brand, but also solidifying our footprint in key regions across the country.”

Advantages of Company-Owned Locations

This initiative offers several advantages beyond the existing franchise model. Firstly, company-owned locations allow Smalls Sliders to directly control the customer experience. From perfecting the operational flow to ensuring menu consistency and staff training adheres to the brand’s high standards, these locations serve as a model for franchisees. This allows Smalls Sliders to refine its concept and showcase best practices to its franchise partners.

Secondly, company-owned stores provide valuable data and insights into consumer preferences in different markets. By directly testing menu variations, marketing strategies, and operational efficiencies in these locations, Smalls Sliders can gain valuable real-world data to inform future growth decisions. This data can then be shared with franchisees, empowering them to optimize their own stores for success.

Expanding the “Smorange” Footprint

The initial focus on company-owned locations in Georgia, South Carolina, Florida, and Tennessee allows Smalls Sliders to strategically test the waters in these key southeastern markets. This targeted approach allows them to refine their operations and ensure a smooth launch before expanding further. Additionally, these locations can serve as training grounds for future franchisees, providing them with practical experience before opening their own stores.

However, Smalls Sliders isn’t solely relying on company-owned stores for growth. The brand’s existing robust franchise development model remains a crucial element of its expansion strategy. With over 250 Cans (Smalls Sliders locations) already open or under development across 18 states, the franchise network continues to be a driving force behind the brand’s national reach. The recent expansion into new target markets like Utah, Colorado, and Kentucky demonstrates Smalls Sliders’ commitment to blanketing the nation with its signature “Smorange” colored locations.

Innovation, Quality, and Community Focus

Smalls Sliders’ rapid rise in popularity can be attributed to several key factors. The brand’s innovative approach, with its eye-catching color scheme, streamlined service model, and unique modular building design, disrupts the traditional QSR landscape. This fresh take on the fast-food experience resonates with customers seeking a convenient and visually appealing dining option.

However, the true secret sauce lies in Smalls Sliders’ commitment to quality. Fresh, cooked-to-order cheeseburger sliders may seem like a simple concept, but the brand’s dedication to using high-quality ingredients and maintaining a consistent flavor profile sets them apart. This focus on quality ensures customer satisfaction and repeat business.

Finally, Smalls Sliders understands the importance of community engagement. By leveraging experienced local franchisees and integrating company-owned locations into the fabric of their neighborhoods, Smalls Sliders fosters a sense of familiarity and trust. This community focus fosters brand loyalty and creates a welcoming environment for customers.

The Future of Smalls Sliders

With its innovative approach, focus on quality, and commitment to community, Smalls Sliders is well-positioned to become a national powerhouse in the fast-food industry. The strategic use of company-owned locations alongside its robust franchise network provides a powerful recipe for growth. As Smalls Sliders continues to paint the nation “Smorange,” one delicious slider at a time, it’s clear that the brand is here to stay and disrupt the fast-food landscape for years to come.