The heart of New York City, Times Square, is now graced by the luminous presence of a captivating digital billboard courtesy of Dream Vacations. Standing tall at an impressive seven stories high, this LED spectacle, located at 43rd St. & Broadway, has become a prominent landmark, capturing the attention of the city’s bustling traffic. The billboard not only serves as a visual delight but also offers an exciting opportunity for passersby to enter for a chance to win their dream vacation.
From July 31st to August 20th, the digital billboard will feature Dream Vacations’ 15-second ad, artfully rotating every two minutes amidst other advertisements on the Nasdaq digital billboard.
Alicia Linden, Vice President of Consumer and Recruitment Marketing for Dream Vacations, expresses her enthusiasm for the citywide presence: “We are thrilled to make a splash in the Big Apple with our Times Square digital billboard. It’s the perfect moment for us because we’re seeing a surge in vacations being booked and the prominent display raises awareness of the value a travel advisor offers.”
In celebration of this remarkable occasion, Dream Vacations extends an invitation to travelers to delve into exclusive offers during the “Splash into Cash” sale. From now until August 15th, customers have the opportunity to seize incredible savings for their upcoming cruises, resort stays, tours, or villa vacations. The timing of the billboard and the promotional campaign couldn’t be more apt, complementing an in-street activation event near Bryant Park. During this event, top-selling agents from the Dream Vacations network, along with headquarters staff, engaged with foot traffic and distributed complimentary Dream Vacations branded merchandise.
Aggie Batista, a Dream Vacations franchise owner hailing from Rockaway Park, NY, shares her exhilaration at witnessing the brand’s presence in Times Square: “As a Dream Vacations franchisee, seeing our brand shine in Times Square is awe-inspiring. It reaffirmed the impact we have as travel advisors and drives me to continue to create everlasting memories for my clients.”
The appearance of the Dream Vacations billboard in Times Square stands as a testament to the brand’s growing influence and commitment to offering exceptional travel experiences. Beyond its visual splendor, the billboard serves as a reminder of the transformative power of travel and the crucial role that travel advisors play in curating unforgettable journeys.
As the billboard continues to cast its radiant glow upon Times Square, the message it carries is clear – the world of travel is full of possibilities, waiting to be explored and embraced. With Dream Vacations leading the way, the allure of dream getaways becomes even more irresistible, inspiring wanderlust in the hearts of those who pass by and igniting the desire to embark on new adventures.
Source: Dream Vacations
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