Dairy Queen and Ashlee Simpson-Ross Revive 2004 with Brownie Batter Blizzard Treat

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A Blast from the Past!

Summer is synonymous with sunshine, vacations, and of course, delicious treats! To celebrate the official kick-off of the season, Dairy Queen (DQ) is taking a delightful trip down memory lane, partnering with singer and pop icon Ashlee Simpson-Ross to commemorate the year 2004 – a time of low-rise jeans, flip phones, and the unforgettable launch of the Brownie Batter Blizzard Treat.

“As someone who holds fond memories of the early 2000s, it’s exciting to see people rediscover the best of that era,” shared Ashlee Simpson-Ross. “I’m thrilled to team up with DQ and help fans relive those moments by enjoying the iconic Brownie Batter Blizzard Treat this summer.”

This collaboration marks a significant milestone for DQ. Earlier this year, the brand unveiled the DQ FREEZER – a treasure trove of all the beloved Blizzard flavors ever created. The Brownie Batter Blizzard Treat, a fan favorite since its 2004 debut, is making a much-anticipated return this summer alongside the Frosted Animal Cookie Blizzard Treat, another gem retrieved from the depths of the DQ FREEZER.

“Many things have changed over the past two decades,” said Maria Hokanson, Executive Vice President of Marketing at ADQ. “But some things, like the Brownie Batter Blizzard Treat, remain timeless classics. Along with the Frosted Animal Cookie Blizzard, we’re giving fans a chance to savor these highly requested flavors, pulled straight out of the DQ FREEZER.”

Hokanson emphasizes DQ’s commitment to creating the perfect summer experience. “We know how to make summer truly special,” she says. “And what better way to kick things off than by celebrating with some of our greatest hits?”

But the fun doesn’t stop there! Beyond the nostalgic DQ FREEZER flavors, DQ has whipped up a delectable Summer Blizzard Treat Menu brimming with returning favorites and exciting new creations, ensuring there’s something to tantalize every taste bud.

Here’s a sneak peek at the delightful offerings:

The Classics Make a Comeback!
- Brownie Batter Blizzard Treat: A true champion, featuring rich brownie batter and brownie dough pieces blended with DQ’s world-famous soft serve, creating Blizzard perfection.
- Frosted Animal Cookie Blizzard Treat: Another crowd-pleaser, boasting delightful Frosted Animal Cookie pieces and pink confetti icing, all swirled into DQ’s signature soft serve.
- Cotton Candy Blizzard Treat: A whimsical indulgence featuring cotton candy sprinkles blended with DQ’s soft serve to create a delightful pink treat.
Brand New Delights!
- Peanut Butter Cookie Dough Party Blizzard Treat: This party in a cup blends chocolate chip cookie dough, peanut butter topping, and rainbow confetti peanut crunch with DQ’s soft serve for a truly irresistible experience.
- Picnic Peach Cobbler Blizzard Treat: Offering a taste of summer sunshine, this treat features juicy peach and cobbler pieces blended with DQ’s soft serve, creating a delightful summery concoction.
- Ultimate Cookie Blizzard Treat: This ultimate cookie lover’s dream combines OREO® cookies, CHIPS AHOY!® cookies, and NUTTER BUTTER® cookies, all blended with DQ’s soft serve for a symphony of cookie flavors.

To stay updated on upcoming DQ product announcements and enticing deals, download the DQ Mobile App and create a DQ Rewards account. With summer officially here, DQ invites everyone to join the celebration and indulge in a taste of nostalgia (or discover new favorites!) with their delectable Blizzard treats.

So, grab your friends, family, or simply treat yourself to a trip down memory lane with the iconic Brownie Batter Blizzard or explore the exciting new flavors on the Summer Blizzard Treat Menu. After all, summer is all about creating memories, and DQ is here to help make them extra sweet and delicious!