There is transformation across sectors within and beyond human control. But here, let’s talk about what we can control as digital native professionals. What can franchise owners do to make 2022 a better year than the preceding ones regarding business impact interlinked with personal growth and wellbeing? Here are the top 8 franchise trends for 2022 for franchise brand owners to consider when thinking of business impact and strategizing for success!
8 Franchise Trends for 2022
Franchise Sustainability Quotient
Whether you are a small, medium, or large business, focus on the environment. Decarbonizing the supply chain is a good start, but forward-thinking companies are always leveling up sustainability efforts. If you build a brand focused on Sustainability-centric innovation, you are already separated from run-of-the-mill enterprises with a short-term vision.
Human Intelligence & Robotic Intelligence
Robots and artificial intelligence (AI) systems have released the scope of manual intervention. However, as a progressive business enterprise leader, take charge of convincing your employees of the importance of creative intelligence that robots can’t execute. Encourage your resources to assume responsibilities to man your automation and robotics.
No More Fixed Pay for Shallow Returns
Our job is evolving, with more millennials, gig workers, and remote workers. Traditional full-time employment will soon be obsolete as firms convert to hiring contractors who work remotely. This can be challenging for conservative employers, but a remote work relationship ascertains greater work accountability.
Agile Franchise Hierarchies
Organizations have traditionally been quite hierarchical and strict. Leaders now acknowledge the need for flatter, more agile structures that allow for rapid team reorganization. The rise of freelancers and remote workers translates organizational hierarchies into good flat tires. This has freed professionals from the need for designation.
Franchise Brand Authenticity
Today’s consumers want deeper brand connections. Authenticity has become a business trend as a result of this demand for connection. Humans prefer it when companies (and business leaders) show human qualities like honesty, reliability, empathy, compassion, humility, and maybe even vulnerability and fear. We want brands (and leaders) to care about causes beyond profit.
Purposeful Franchise Business
We started by discussing how sustainability should be at the center of all supply-chain and innovation-related conversations. We discussed the importance of authenticity. Together, we are looking at a sense of purpose wherein a company does more than making money to increase accessibility to food, water, shelter, public spaces or vehicles, and equitable opportunities.
Business Process Outsourcing
Outsourcing helps us integrate our requirements with the most reliant and affordable enterprises beyond geographical limits. It will be harder to succeed without close collaboration with other businesses in the future. In practice, this means increasing supply chain integration, data sharing across firms, and even competitor cooperation.
New Business Funding Formats
Finance generation is also shifting. Crowdfunding, initial coin offerings (ICOs), tokenization, and special purpose acquisition firms are new ways to connect businesses with investors and donors (SPACs). Decentralized finance is driving many of these innovative solutions. Borrowing and trading take place in a public decentralized blockchain network.
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