Jackie Lobdell: A Trailblazer in the Franchise Business, Driving Success at Slim Chickens

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In the dynamic and competitive landscape of franchising in America, Jackie Lobdell stands out as a leader who has consistently driven growth and innovation. Currently the Vice President of Franchise Development at Slim Chickens, Jackie’s journey in the franchise business is a remarkable story of dedication, strategic vision, and exceptional sales acumen. Her career, which spans over two decades, has been marked by her ability to exceed sales targets, build strong relationships, and expand franchise networks across the country.

Jackie’s foray into the franchise industry began after she honed her skills in sales and marketing across various industries. A graduate of Bowling Green State University, she initially embarked on her career in financial services, working as a Mutual Fund Wholesaler at Great Western Financial Securities. During this time, she obtained her Series 7 license and developed a strong foundation in sales and client relations, skills that would later prove invaluable in her franchising career.

Her transition into the franchise business came when she joined AT&T Advertising Services as an Account Executive. Over a 10-year tenure, Jackie consistently exceeded her sales objectives, managing accounts that generated millions in annual revenue. Her ability to develop and present effective advertising programs, combined with her talent for nurturing client relationships, led to multiple accolades, including the prestigious President’s Club Award. This success laid the groundwork for her future roles in franchise development, where she would continue to apply her strategic insights and sales expertise.

Jackie’s first major role in franchising was with FOCUS Brands, where she served as the Director of Franchise Development. In this position, she was responsible for driving the expansion of several well-known restaurant brands. Her consultative selling approach, coupled with her deep understanding of market trends, enabled her to identify and capitalize on new business opportunities. This role was instrumental in sharpening her expertise in franchise agreements, lead generation, and brand development, all of which are critical to successful franchise growth.

In 2018, Jackie joined Slim Chickens as the Executive Director of Franchise Development. Slim Chickens, known for its southern hospitality and craveable food, was rapidly expanding across the United States, and Jackie played a pivotal role in this growth. She was responsible for overseeing the entire franchise development process, from site selection to grand opening. Her efforts were crucial in establishing Slim Chickens as one of the country’s fastest-growing restaurant brands.

Two years later, Jackie was promoted to Vice President of Franchise Development, a role that allowed her to further influence the strategic direction of the brand’s expansion. Under her leadership, Slim Chickens continued to thrive, with new franchises opening in key markets nationwide. Jackie’s success can be attributed to her ability to align the brand’s strong unit economics with the right investors, ensuring that each new franchise was set up for success from the start.

What sets Jackie apart in the franchise business is her unwavering commitment to the brand’s culture. She understands that a franchise is not just about the product or service; it’s about creating an experience that resonates with customers and communities. At Slim Chickens, she has been instrumental in fostering a culture that combines excellent food, a welcoming atmosphere, and genuine southern hospitality. This culture has become the soul of the Slim Chickens brand, and Jackie has been a key driver in ensuring it permeates every new franchise location.

Beyond her achievements at Slim Chickens, Jackie’s career is also marked by her ability to adapt and thrive in different roles and industries. From her early days at ReachLocal and Patch.com, where she developed online marketing strategies for local businesses, to her leadership positions in franchise development, Jackie has consistently demonstrated her ability to exceed expectations and deliver results. Her consultative approach to sales, coupled with her keen problem-solving skills, has made her a trusted partner for clients and colleagues alike.

Jackie’s journey is a powerful example of how a strategic and customer-focused approach can lead to significant success in franchising. Her ability to drive growth, build strong relationships, and create meaningful brand experiences has made her a standout figure in the franchise industry. As Slim Chickens continues to expand across America, Jackie Lobdell remains at the forefront, guiding the brand to new heights and setting the standard for excellence in franchise development.

In the ever-evolving landscape of franchising in America, professionals like Jackie are instrumental in shaping the future of the industry. Her story is a testament to the impact that a dedicated and visionary leader can have on a franchise business, driving not only growth and profitability but also creating lasting value for customers and communities across the nation.