100 Years of Helpful Hearts: Ace Hardware Celebrates a Century with Inspiring Stories

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Ace Hardware isn’t just about hammers and nails. It’s about communities, kindness, and the unwavering spirit of helpfulness. As they celebrate 100 years of service, Ace unveils “Heartware Stories,” a heartwarming initiative that captures the essence of their commitment to the neighborhoods they serve.

This unique campaign goes beyond the aisles of the store. It’s a mini-documentary series showcasing 100 extraordinary acts of compassion by Ace employees across the United States. From coast to coast, these stories celebrate the human capacity for kindness, highlighting the very core of the Ace Hardware experience – being “The Helpful Place.”

“We believe everyone has a story that can inspire others,” says Kim Lefko, Chief Marketing Officer at Ace Hardware. “Heartware Stories isn’t just entertainment; it’s a testament to the power of empathy and compassion. We want to show that in every corner of the country, there’s a place where people help simply because it’s the right thing to do.”

The series delves into a myriad of acts, from the heartwarming delivery of teddy bears to children’s hospitals to the resilience of a community rallying after a natural disaster. One story features a mother who, after a personal tragedy, transformed her grief into a community education initiative on accidental overdoses. Each narrative is a testament to Ace’s unwavering commitment to fostering neighborly bonds and enriching lives beyond just hardware solutions.

Heartware Stories isn’t just entertainment; it’s a testament to the power of community. The stories were meticulously gathered from a rich tapestry of sources, including customer feedback, social media, local news coverage, and insights from Ace’s dedicated field staff. Since its inception, the campaign has garnered impressive reach:

Over 6,800 Miles Traveled: The journey to capture these inspiring narratives was a nationwide odyssey.
1.6 Million+ Views: The stories have resonated with audiences across various platforms.
26,000+ Hours of Content Viewed: Viewers are captivated by the depth and emotion of these real-life stories.
National Representation: Every state is represented, showcasing the nationwide reach of Ace’s community involvement.
39 Charities Highlighted: The campaign sheds light on the vital work of numerous charities supported by Ace and its employees.
Three Marketing Awards Won: Heartware Stories has garnered recognition for its impactful storytelling.
Distribution Across Major Streaming Platforms: The stories are set to reach even wider audiences on Apple TV, Google Play, Amazon Prime, and Roku.
One Unforgettable Jellyfish Sting (We Won’t Mention Names): Filming wasn’t without its challenges, but the dedication of the team shines through.

The 100th anniversary isn’t just about celebrating the past; it’s about looking forward. To mark this momentous occasion, Ace is inviting everyone to its grandest event yet: the 100th Anniversary Block Party. This nationwide celebration will be held on Saturday, June 29th, from 11:00 AM to 2:00 PM at participating stores across the country. Guests can expect exclusive deals, engaging demonstrations, and a chance to connect with their local Ace community. Each store will host its own unique event, a heartfelt thank you to the customers who have made Ace a part of their lives for the past century.

So, save the date and join the festivities! Find your local Ace Hardware store and celebrate 100 years of helpful hearts, inspiring stories, and a unwavering commitment to community. After all, at Ace, it’s not just about hardware – it’s about the hearts behind the helpfulness.