Lori Osley stands at the forefront of the franchise development landscape, bringing over two decades of expertise as a highly successful Franchise Development Professional. Her dynamic skill set encompasses various facets, including franchising, business development, sales, marketing, strategic planning, re-franchising, real estate, CRM management, and market/DMA analysis. As a Certified Franchise Executive (C.F.E) accredited by the International Franchise Association, Lori has navigated the complexities of the industry with finesse and innovation.
Nurturing Growth and Success
Lori’s journey in the franchise industry has been marked by a series of impactful roles, reflecting her commitment to achieving sales and profit objectives while fostering robust relationships with customers and franchisees. Her experience spans key positions in notable companies, each contributing to her holistic understanding of franchise dynamics.
Qdoba Restaurant Corporation
In her current role as Vice President of Franchise Development at Qdoba Restaurant Corporation, Lori continues to showcase her strategic prowess in sales, marketing, and real estate. Her responsibilities include navigating the intricate landscape of franchising within the food service industry, focusing on new business development, and implementing franchising strategies.
Inspire Brands
During her tenure as Sr. Director of Franchise Development at Inspire Brands, Lori played a pivotal role in the development and growth team. The acquisition by Inspire Brands, a multi-unit food service giant, added new dimensions to her role, where she oversaw development related to Sonic and other Inspire brands. Noteworthy achievements include exceeding development commitments during the challenging period of the Covid lockdown, and contributing to a projected revenue stream of $157 million.
Sonic Drive-In
Lori’s contributions to Sonic Drive-In as Sr. Director of Franchise Sales and Development Marketing were transformative. She implemented strategic initiatives, such as launching a new marketing website that significantly increased lead flow. Her role extended to nationwide territory management and the development of growth strategies, including expanding into non-core markets.
Captain D’s
As Sr. Director of Franchise Development at Captain D’s, Lori revitalized the brand by implementing a new CRM management tool and spearheading marketing initiatives. She established “best practices” for Franchise Disclosure Documents, enhancing the brand’s value proposition. Her achievements include recruiting top multi-unit operators and managing franchisee management aspects.
Sonic Drive-In
Lori’s journey with Sonic Drive-In, from Sr. Director of Franchise Sales & Credit to Sr. Director of Franchise Sales & Development, showcased her rapid career acceleration. Her strategic market development in non-core markets played a pivotal role in building the brand north of the Mason/Dixon line.
Consulting and Volunteering Endeavors
Lori’s entrepreneurial spirit extends to her consulting ventures, where she currently consults for Modern Market Eateries LLC and Wohletz Consulting and Advisory Services, contributing her expertise in franchise development and sales.
In addition to her professional endeavors, Lori is deeply engaged in volunteer work, serving as a Counselor for SCORE and contributing to economic empowerment. Her involvement with the United Way and YMCA reflects her commitment to community development and health.
Education and Certifications
Lori’s academic journey includes a Certificate in Franchise Management from Georgetown University School of Continuing Studies, a Master’s degree in Maestría en Gerencia Tributaria de la Empresa from Universidad Metropolitana (VE), and certifications in Dispute Resolution and Law from Mitchell Hamline School of Law.
Lori Osley: A Visionary Franchise Leader
Lori Osley’s impactful journey in the franchise industry showcases her commitment to driving strategic growth, fostering relationships, and navigating the complexities of the ever-evolving market. Her visionary approach and dedication to excellence position her as a stalwart leader in the world of franchise development.
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