Kristen Pechacek, CFE, as a Woman in Franchise Leadership

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Kristen Pechacek is one of the leading voices in the franchising industry. She is a strong and influential leader who has shaped many businesses through brand strategy and marketing. Presently Kristen is leading Massage LuXe as the Chief Growth Officer. She joined Massage LuXe in July 2020 and found it a perfect fit for her as it is a purpose-driven wellness brand in franchising. She is also a renowned public speaker who has attended various podcasts too.

Kristen Pechacek believes that being patient is one of the essential skills for a leader. She is very passionate about leadership and mentorship because she has the goal of making an impact on today’s youth. She is also serving at Flaherty Family Foundation as a board member. They provide mentorship and scholarships to highly successful students who are unsound economically. According to Kristen, the three non-negotiable skills for a young leader are communication, Resilience, and Influence.

MassageLuXe is a well-known franchise in the USA that offers various spa and massage services. MassageLuXe was founded in 2008 with its headquarters in St. Louis, Chesterfield, Missouri. They intend to provide unmatchable services to their clients with therapeutic massage and spa services. MassageLuXe has a flexible business model suitable for running a successful franchise with affordable pricing. MassageLuXe has a target of having more than 250 stores across the USA by 2025.

Self Esteem Brands is a parent company to various health and wellness franchise brands, including Anytime Fitness, The Bar Method, Basecamp Fitness, etc. They are present at over 5000 locations with their franchisees across 32 countries. Their franchise Anytime Fitness has been ranked as the fastest growing fitness franchise for ten years consecutively. They have supported their franchisees with new technologies to grow and scale up their businesses.

Kristen Pechacek completed her graduation with a Bachelor of Science from the University of St. Thomas, located in St. Paul, Minnesota. She specialized in Business Administration and Marketing Management in her graduation. She is also certified with “Excelling as a Manager” from SkillPath in January 2008. Kristen is also a Certified Franchise Executive, issued by International Franchise Association.

Kristen Pechacek is known for her volunteering services too. Currently, she is a member of the “Marketing & Innovation Committee” at the International Franchise Association. She is also a part of the IFA 2020 Committee at the International Franchise Association. She is also associated with Yelp as a member of the “Client Advisory Board” since 2019. In November 2020, she was named among the “Top 100 Influential Women in Franchising” by Business Woman Magazine.